1. Love your customers, respect your competitors
2. Be Sensitive to change, be ready to transform
3. Guard your name, be clear of who you are
4. Customer are diverse, go first to who really needs you
5. Always offer a good package, at a fair price
6. Always make yourself available, spread the good news
7. Get your customer, keep, and grow with them
8. Whatever your business, it is a service business
9. Always refine your business process, in terms of quality, cost, and delivery
10. Gather relevant information, but use wisdom in final decision
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